At HPR, we believe our clients’ success is our success; their challenges are our challenges. We help our clients achieve their business goals by getting them exposure and credibility unmatched through any other marketing medium. HPR works with the following game-changing and innovative companies on both a retainer and project basis:
SDG&E will be the first major U.S. utility to switch its entire service territory to Smart Meter technology by 2011, giving consumers visibility into their energy usage habits and ultimately helping them save money. In 2009, SDG&E partnered with HPR to develop a Smart Meter Communications Plan that would prepare the customer and the utility for meter installations. Extensive customer research focused on creating a positive installation experience and led the SDG&E Smart Meter program to become the most successful in the U.S. with nearly 1.4 million meters installed with strong customer acceptance.
HPR is a strategic partner with CleanTECH San Diego, a non-profit membership organization formed to accelerate the San Diego region as a world leader in the clean technology economy. We work with CleanTECH to expand regional collaboration in sustainability initiatives, and to generate investment and awareness of the region as world leader in the clean technology economy. Some of our recent collaborative successes include the launch of the Global Cleantech Cluster Association and the launch of Smart City San Diego.
Hutchens PR was retained by GreenHouse Holdings, Inc. to develop a national communications strategy in preparation for its plans to become a public company. In June 2009 we launched a beta program for the EFuel MicroFueler with California Governor Arnold Schwarzenegger. The portable micro refinery fuel system is used to convert gasoline-powered cars to non-food based ethanol. Our media campaign resulted in placement in prominent, top-tier media outlets such as L.A. Times, the Economist and National Geographic. HPR also facilitated the media campaign announcing the company’ public offering in February 2010.
Siliken is a world leader in development and manufacturing of utility scale photovoltaic solar systems. The company established its North American manufacturing headquarters in San Diego in 2008, and Siliken retained Hutchens PR to develop U.S. market launch strategy, branding and public relations. Together, we generated significant media coverage. In less than two years, Siliken has tripled its employment and manufacturing output at its San Diego facility. Siliken has become an established market leader, and the company’s executives are regularly sought out as media spokespersons for the solar and cleantech industry in California.
Hutchens PR was instrumental in coordinating the launch of Smart City San Diego, a new collaborative among the City of San Diego, SDG&E, GE, UCSD and CleanTECH San Diego that will maximize synergies to drive existing energy programs forward, identify new opportunities, embrace additional collaborators, and move the San Diego region beyond today’s boundaries of sustainability. For the launch, HPR provided community outreach, developed press materials, coordinated speakers and media coverage and successfully secured placement in top tier media outlets, trades, and local San Diego TV stations, including CBS 8, KUSI News, San Diego 6, Fox 5, NBC 7/39 and Univision.
Hutchens PR’s relationship with Chevron spans a 17 year period. HPR has worked with the global energy company on international, liquefied natural gas (LNG) and solar projects, executing communications strategies targeted to industry stakeholders and delivering measurable results. HPR has developed comprehensive public and governmental affairs communications plans for Chevron, which have included public opinion research, public relations, community relations, media relations, government relations, and materials development including project websites, videos and brochures.
Soitec, a world-leading supplier of advanced solutions for the electronics and energy industries, retained Hutchens PR to develop a media relations strategy for announcing a new solar panel manufacturing facility in San Diego and 150MW solar contract with SDG&E. HPR positioned the announcement as a press conference hosted by Major Jerry Sanders and emphasized job creation, securing media placement in local San Diego publications, including a full-page article in the San Diego Union-Tribune; and TV coverage on local San Diego TV stations, including San Diego 6, 10 News, KUSI News, CBS 8, NBC 7/39 and Univision.
HPR’s experience with government relations, public Airport Authority outreach and education programs made us the choice PR firm for North County outreach for San Diego County Regional Airport Authority’s The Green Build, the largest improvement project in the airport’s history. Our strategic approach included direct outreach, marketing and collaboration with governmental agencies. We hosted an event titled Building North County Construction Jobs, which resulted in over 300 attendees and populating the airport database with qualified small business contractors. HPR will continue this outreach and education process through 2013.
Green building and design is a fundamental component in making an economic and environmental impact on how we live, work and play. After decades of experience with real estate development projects, we know market transformation depends on the ability to create sustainable communities. Recently, Hutchens PR orchestrated the public affairs strategy for the Hazard Center Revitalization project, a sustainable, mixed-use and transit-oriented urban project. Hutchens PR developed a diverse coalition and served as the communicatory voice for the LEED project, which resulted in a unanimous vote by San Diego City Council.
Viridity Energy, a smart grid company leading the next generation of distributed energy resource management, retained HPR for media relations strategy and to develop a messaging platform and marketing plan framework. HPR secured placement for Viridity project news in top trade and national publications, including The New York Times and Intelligent Utility. Through research and analysis, HPR also developed a messaging strategy and branding platform for Viridity’s marketing, education and public communication materials.
The Balboa Park Cultural Partnership (BPCP) was formed in 2008 to preserve and enrich Balboa Park’s cultural value, while making the park a model of sustainability in preparation for the 2015 Centennial Anniversary. HPR was retained by BPCP to develop a communications plan to launch the Balboa Park Sustainability Program, a major initiative to build a community-wide movement for educating, engaging and inspiring others to utilize sustainable practices. In collaboration with Major Jerry Sander’s office, green businesses, and community organizations, HPR successfully launched the program with a public forum that attracted more than 500 community members, and a VIP reception with San Diego’s “green” business and political leaders. The event was widely regarded as the best Sustainability Forum of 2009 and received coverage from all local TV news stations.