In today’s deeply fragmented media marketplace, the old fashioned way of generating news is no longer effective. Hutchens PR applies focus to all that we do, whether it’s selecting the right lead outlet to break a story, creating a signature and defendable position, or developing key controlling messages. With this precision comes efficiency, increasing results without increasing costs.
Throughout our history, the core competence of HPR— and the principle reason why clients retain us — is our unwavering focus on results. In the PR game, clients define results as a steady, consistent flow of outstanding, on-target, on-message, high-value media coverage.
The cornerstone of all client programs is a comprehensive and prioritized media program that promotes your story to all appropriate and agreed-upon print, broadcast and online media, from industry verticals to key trade press to major national and international business outlets.
As a media relations agency, HPR develops all necessary PR background materials as well as press releases. Next, we identify and record the appropriate media contacts that can deliver your message to targeted audiences. Your account team then proactively and creatively initiates regular contact with key reporters to ensure placement in trend stories, features and news reports. We also will develop a rapid response program that immediately addresses any negative coverage that may surface during the process.