A broad range of publics – from the government and shareholders to media and activists – make your business everyone’s business. Failure to engage these disparate groups can delay or disrupt an organization’s best-laid plans, leading to project delays, cost overruns, unfavorable media coverage and angry shareholders.
When hostile threats to the organization and its brand loom, the best-suited spokespersons and third-party supporters must be assembled and deployed to defuse or eliminate the situation. However, reputations cannot be effectively managed solely at the point of impact. It is an ongoing, long-term process to protect and increase brand equity among customers, employees, shareholders, journalists and public officials.
HPR clients include energy companies, real estate developers, and non-profit organizations – the leaders of at-risk industries who are consistently barraged by public opinion. We help these companies create proactive (versus reactive) communications strategies, minimize or mitigate opponents’ qualms, and implement communications initiatives to turn the issue into an opportunity to demonstrate real leadership.
Before, during and after crises, HPR’s reputation management practice achieves clarity from clutter to build trust and persuade diverse stakeholders in a manner that advances their business interests.