Each of the communication programs we engage upon are backed by thorough, detailed and solid research. HPR begins every project with a detailed analysis of the industry, looking at competitors, media coverage, financial analyst reports and an assessment of Strengths, Weaknesses, Opportunities and Threats (“SWOT” Analysis).
Once ideas and messages have been formulated, we test them for success through focus groups, public opinion polling, copy testing and other proven research methods. We then analyze the results and determine how you can use them to advance your goals.
Through research and analysis, you gain confidence by knowing your communication programs are on target to produce the results you need out in the marketplace.