Since day one (Circa 1990), HPR has been a leader in digital communications targeted to raising the visibility of our clients, and there’s no doubt that the methods we use have evolved. Today, Blogs, Twitter, Facebook, and YouTube increasingly dictate the headlines of newspapers and the lead stories on the nightly news. PR today is about using social media tools, not just because they’re new, but because they’re effective. It’s about knowing exactly who you are trying to reach, and then determining which strategies, tactics and tools are best for reaching and engaging those targets.
Without a solid, integrated social media presence, brand reputations suffer and critical opportunities to control the story are missed. Our visibility programs reach media, analysts and bloggers who are conduits to our clients’ core audiences. Our team consistently recommends tactics to reach those strategic audiences directly, through social media PR, corporate blogs and a variety of other approaches to accomplish your marketing goals.
HPR’s social media campaigns take stakeholder engagement and brand equity initiatives to the next level. Our monitoring programs allow our clients to anticipate impending crises and prepare them to respond to the online venues where key audiences now live.