To quickly and efficiently convey our client’s messages in the digital age, we increasingly use video news clips and releases, which are subsequently distributed on business news sites. This material can also be used on company and partner websites, and indeed, on customer sites as appropriate. Additionally, a longer video interview can be sliced and diced into multiple segments, or be made available for download as a podcast.
The HPR team works hands-on with clients throughout the digital content creation process. We start by developing a content strategy, then create compelling video, audio, or social media content that we use to influence your target audience. We repeat this development process so that our clients have a consistent stream of on-message content, optimized for the Internet, search engines, and other vital marketing efforts.